Unfortunately this website is not compatible with Internet Explorer versions before 11. Please upgrade to IE 11, or use another browser.
Next generation geofencing
Typical solutions allow an interaction like a notification to be attached to a geofence, triggering as a user crosses the boundary. In contrast Colocator supports complex visit-based queries and triggers.
Using historic where and when filters, rather than just location now, allows you to segment on very specific behaviours.
Colocator can also track the physical response to engagement. If you aren't measuring response, your marketing might be having no effect. Or even worse having a negative effect on your brand.
Reach off site and on site, Indoors and out
Outdoors, Colocator uses GPS, so geofencing, down to around 10mx10m locations, is possible globally.
Indoors, Colocator uses a combination of positioning techniques to deliver exactly the same capability. It's not proximity. It doesn't have to use beacons.
You can segment and engage with your customers by drawing exactly the area you want on a floorplan.
Find out more about our end-to-end engagement platform
Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.
Click through rates hide the true impact of marketing
Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?